The Luxor African Film Festival (LAFF) is one of ISF’s projects. It was the writer Sayed Fouad’s idea, as the African films are almost not screened in Egypt. Furthermore, Luxor hardly has any cultural or artistic events, and was therefore selected to de-centralize cultural or artistic events always oraginzed in Cairo and Alexandria.
Though Luxor is the largest open-air museum in the world it was lacking artistic festivals. Its geographical position - in the very heart of Upper Egypt and hence closer to the rest of the African continent - gives the historic city a unique advantage .